Case Study · Brand & Digital Strategy
Accent On Feet
A go-to-market digital strategy for a world leader in minimally invasive bunion and hammertoe surgery.
Modernizing Accent On Feet and growing The Bunion King
01 — The Challenge
An outdated digital presence
Established in 1984, Accent On Feet offers a wide range of treatments for feet, including ambulatory and surgical care. Led by Hartley Miltchin, it has become a world leader in Minimally Invasive Surgery (MIS) for bunions and hammertoes.
Before working with Reach, Hartley and Accent On Feet had a limited, outdated digital presence and wanted to modernize their brands across social media.
02 — The Approach
A modern brand, everywhere
From 2019 to 2023, Reach helped Hartley develop and implement a go-to-market digital strategy for Accent On Feet and grow his personal brand, The Bunion King.
01
A modern brand
Brand development, a new brand identity and logo design.
02
Content built for social
Content strategy, creation and curation, including 9:16 video for TikTok.
03
A home online
Website development.
04
Always on
Social media and community management, plus crisis management.
03 — The Work
Brand, content and 9:16
Brand Identity
Logo Design
Content Creation
Graphic Design
9:16 Social Media Content
04 — What We Delivered
The full toolkit
05 — The Result
7.5M views in four years
The Results (March 2019 – February 2023)
Key Highlights (March 2019 - February 2023)
* All highlights from TikTok occurred within a 24 month time period
“Reach Agency took my Podiatry practice to the next level, which has become unimaginable. They’re extremely focused and meticulous in their work. They’ve created my branding, website and all of the social media platforms. They’re easygoing, which makes working with them a pleasure. They have honestly brought my practice to a new level. I would highly recommend Reach Agency.”
Dr. Hartley Miltchin · The Bunion King & Podiatrist, Accent On Feet
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