Established in 2017, Canada Beach Soccer (CBS) is an organization with association to Italia Beach Soccer that has the goal of creating a competitive soccer club, composed of Canadian talent, to represent the nation in beach soccer tournaments internationally.
Canada Beach Soccer partnered with Reach Agency to build its go-to-market digital strategy to help them leverage social media and content to increase brand awareness.
The Specifics - How did we help?
Without a clear brand tone and identity, Reach Agency helped Canada Beach Soccer establish a foundation to rebuild its public image. By building digital strategies around social media and content, Reach enabled Canada Beach Soccer to leverage Instagram and Facebook to drive awareness to winter/spring training and its summer travelling tournament in Italy. 🇮🇹
In the span of four months, Canada Beach Soccer reached over 86k+ accounts across Instagram and Facebook and rebuilt its brand presence across digital.