The Story
Established in 2017, Canada Beach Soccer (CBS) is an organization in association with Italia Beach Soccer that has the goal of creating a competitive soccer club composed of Canadian talent to represent the nation in beach soccer tournaments internationally. Reach Agency built its 2019 go-to-market strategy to drive and accelerate awareness in preparation for its summer tournament in Italy.
The Solution
Without a clear brand tone and identity, Reach Agency helped Canada Beach Soccer establish a foundation to rebuild its public image. By building digital strategies around social media and content, Reach enabled Canada Beach Soccer to leverage Instagram and Facebook to drive awareness of winter/spring training and its summer travelling tournament in Italy.
The Specifics
Social Media Branding
Digital Marketing Strategy
Content Strategy
Content Direction
Content Creation
Content Curation
Partnership Building
Influencer Marketing
The Results (April 2019 - August 2019)
INCREASE IN ACCOUNTS REACHED
+86K
INCREASE OF IMPRESSIONS GENERATED
+89K
A Glimpse Into How We Helped
Content Direction & Content Creation
Canada Beach Soccer x Foundation Physiotherapy and Wellness
Canada Beach Soccer Kleinburg Youth Training Camp
Canada Beach Soccer Jersey Unveiling
Partnerships
Canada Beach Soccer X West Island Co.
Content Building • Influencer Marketing
