The Story

Gram Tax and Accounting is a boutique accounting firm in Toronto, Canada. Led by Rukie Liyanage, they understood it would be an uphill battle to go head-to-head with large accounting. Identifying an industry inefficiency in leveraging social media, Reach Agency rebuilt Gram’s professional social media presence and Rukie’s personal social media presence and established a clear marketing foundation.

The Solution

Reach Agency shifted Gram Tax and Accounting's focus onto owned media, enabling Rukie to build a robust library of industry-relevant content that was company-owned and company-distributed. This allowed Gram to authentically engage with its followers and build a strong community of brand advocates (#gramfam).

The Specifics

Branding
Logo Design
Ideal Customer Profile (ICP) Development
Content Strategy
Content Creation
Social Media Optimization
Community Growth Strategy
Social Media Management

The Results

With a clear go-to-market strategy and a streamlined content creation process, Rukie has established Gram Tax and Accounting as an accounting firm serving sole proprietors and small businesses. By providing thought-provoking and educational content, Gram Tax and Accounting has challenged the status quo and exposed its audience to industry-relevant knowledge.

In 6 short months, Gram Tax and Accounting has completely rebranded its tone and identity, establishing itself as a hub for consumers hungry for educational content. This has led to an incredible 400% growth in Instagram followers and a noticeable increase in reach and engagement.

More importantly, Gram Tax and Accounting have established itself as a trusted thought leader in Tax and Accounting in the Canadian market.