Case Study · Rebrand & Owned Media
Gram Tax and Accounting
A rebrand and owned-media strategy that made a boutique accounting firm a go-to source of educational content.
Building Gram Tax and Accounting into a trusted voice
01 — The Challenge
Small firm, big competitors
Gram Tax and Accounting is a boutique accounting firm in Toronto led by Rukie Liyanage. Rukie knew it would be an uphill battle to go head-to-head with large accounting firms.
Reach saw an opening in how poorly the industry used social media. Gram needed a professional social presence, a personal brand for Rukie and a clear marketing foundation.
02 — The Approach
Own the content
Reach rebuilt Gram’s professional social media presence and Rukie’s personal presence, and shifted the firm’s focus to owned media it could create and distribute itself.
01
A fresh identity
Branding and a logo redesign.
02
Built for the right audience
Ideal customer profile development and social media optimization.
03
A library of its own
Content strategy and creation that gave Rukie a robust library of company-owned content.
04
A community of advocates
Community growth and social media management that built the #gramfam.
03 — The Work
The rebrand
Brand Strategy (2018)
Logo Redesign (2018)
Reach modernized Gram’s logo to better reflect the brand’s values and identity.
Lifestyle Shoot (2018)
04 — What We Delivered
The full toolkit
05 — The Result
400% follower growth in six months
In six months, Gram completely rebranded its tone and identity and became a hub for audiences hungry for educational content. Instagram followers grew by 400%, and the firm established itself as a trusted thought leader in tax and accounting in Canada, serving sole proprietors and small businesses.
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