Gram Tax & Accounting

The Story

Gram Tax and Accounting is a boutique accounting firm in Toronto, Canada. Led by Rukie Liyanage, they understood it would be an uphill battle to go head to head with large accounting. Identifying an industry inefficiency in leveraging social media, Reach Agency rebuilt Gram’s professional social media presence and Rukie’s personal social media presence and established a clear marketing foundation.

The Solution

Reach Agency shifted Gram Tax and Accounting's focus onto owned media, enabling Rukie to build a robust library of industry-relevant content that was company-owned and company-distributed. This allowed Gram to authentically engage with its followers and build a strong community of brand advocates (#gramfam).

The Specifics

Branding
Logo Design
Ideal Customer Profile (ICP) Development
Content Strategy
Content Creation
Social Media Optimization
Community Growth Strategy
Social Media Management

The Results

With a clear go-to-market strategy and streamlined content creation process, Rukie has established Gram Tax and Accounting as an accounting firm that caters to sole proprietors and small businesses. In providing thought-provoking and educational content, Gram Tax and Accounting has challenged the paradigm and exposed its audience to industry-relevant knowledge.

In 6 short months, Gram Tax and Accounting has completely rebranded its tone and identity, establishing itself as a hub for consumers hungry for educational content. This has led to an incredible 400% growth in Instagram followers and a noticeable increase in reach and engagement.

More importantly, Gram Tax and Accounting have established itself as a trusted thought leader in Tax and Accounting in the Canadian market.