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Characteristics That Make A Notable Logo

Why is having a notable logo important?

Your logo is the face of your entire brand and company. You want it to grab the attention of potential customers, and have it make a great and lasting impression. You only have one chance to do this right.

You’re going to be using your logo over and over again because consumers need consistency to build trust. So as your brand grows, your logo will become more and more familiar to your audience. Once you’ve built that brand love with your audience, they now expect to see your logo. Make it one that they love seeing.  How do you do that?

Make sure your logo is:

1. Memorable

Your customer should be able to replicate your logo from memory.

 
Think Nike.

Think Nike.

 

2. Simple

The simplicity of your logo will help to not only make it memorable, but also allows for versatility.

 
Think Apple.

Think Apple.

 

3. Versatile

Your logo should be able to work across different applications, media, and platforms. It’s 2019, your logo should work together with all social media profile image spaces.

 
Think Starbucks.

Think Starbucks.

 

4. Appropriate

Your logo should be appropriate to your business, and help to convey a part of your brand story.

 
Think Toys R Us.

Think Toys R Us.

 


Finally, the difference between a basic logo, and a notable one is when all four of these characteristics come together and are combined with, what we at Reach call, the extra oomph: Your logo should also be able to attract and connect with the right target audience. We can help with that.  A logo design isn’t one-size-fits-all. We’d love to hear your story so we can help you create a notable and lasting impression on your audience.

Written By: Bianca Pang, Content, Community, and Influencer Marketing Strategist