Case Study · Clinic Launch Strategy
Kefi Wellness Centre
A go-to-market strategy for a new physiotherapy and wellness clinic, covering branding, content, digital marketing and community growth.
Launching Kefi Wellness Centre in Oakville
01 — The Challenge
A new clinic, a crowded market
Kefi Wellness Centre is a physiotherapy and wellness clinic in Oakville, Ontario, that celebrates health as a foundation for better living. It offers physiotherapy, massage therapy, chiropractic, acupuncture, osteopathy, manual therapy and more.
Before opening its new clinic, Kefi needed a go-to-market strategy to stand apart from competitors and win market share in Oakville quickly.
02 — The Approach
Launch-ready strategy
Reach served as Kefi Wellness Centre’s marketing partner and developed its go-to-market strategy.
01
A brand to launch with
Brand strategy that set Kefi apart from day one.
02
A plan for every channel
Digital marketing and content strategies, with content guidelines the team could follow.
03
A community from the start
A community growth strategy for the Oakville market.
04
Ongoing guidance
Monthly consultations to keep the strategy on track.
03 — The Work
Brand and content
Brand Strategy
Content Strategy
04 — What We Delivered
The full toolkit
05 — The Result
280% follower growth
The Results (February 2022 – August 2022)
“It was a great experience working with Reach. They helped us build up a comprehensive digital marketing strategy, content strategy, content guidelines, and community growth strategy that closely align with our branding’s vision, values, and mission. Most importantly, these strategies are easily executable, which points us in the right direction and helps us, as a startup company, allocate limited resources most efficiently. We wish our paths cross again in the near future, so we can work as a team again.”
Jason Zhang · Co-Owner & RMT, Kefi Wellness Centre
“Our newly established multi-disciplinary wellness and physio clinic opened in 2022. We sought an expert to help us initiate our social media marketing presentation and campaign. We greatly appreciated being referred to Adam, Bianca and Reach Agency team. They helped us establish an excellent foundation for our social media marketing by creating Brand Identity Guidelines, Marketing Strategy Guidelines, Content Guidelines, Community Growth Strategy Guidelines, and Outbound Engagement Strategy Guidelines. The guidelines are very straightforward to apply and return greatly. Adam and Bianca are very knowledgeable and easygoing. It was a great experience speaking with them every time. Highly recommended!”
Darren Liu · Co-Founder, Kefi Wellness Centre
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