Building a brand and community for Lohn

A digital brand, content and community strategy for a non-toxic candle brand inspired by the Amber Road.

Client: Lohn | Industry: Candles | Timeline: July 2019 – January 2020

The Challenge

Victoria and Katerina created Lohn after years of working for two of the largest global cosmetics companies. Their non-toxic candles are inspired by the Amber Road, an ancient trade route that crossed their native homelands of Poland and Lithuania.

Lohn needed a digital brand that would stand out from the competition, content that told its story, and a loyal community of customers.

The Approach

Reach helped Lohn build a solid digital brand and produced content that told its story, grew awareness and built a loyal community.

A brand that stands out. Digital branding and a digital marketing strategy.
A story worth following. Content strategy, direction and creation, including video.
A community that sticks. A community-building strategy to turn followers into loyal customers.
Campaigns with reach. Marketing campaign development and influencer marketing.