Case Study · Brand, Content & Community
Lohn
A digital brand, content and community strategy for a non-toxic candle brand inspired by the Amber Road.
Building a brand and community for Lohn
01 — The Challenge
A story to tell
Victoria and Katerina created Lohn after years of working for two of the largest global cosmetics companies. Their non-toxic candles are inspired by the Amber Road, an ancient trade route that crossed their native homelands of Poland and Lithuania.
Lohn needed a digital brand that would stand out from the competition, content that told its story, and a loyal community of customers.
02 — The Approach
Brand, story, community
Reach helped Lohn build a solid digital brand and produced content that told its story, grew awareness and built a loyal community.
01
A brand that stands out
Digital branding and a digital marketing strategy.
02
A story worth following
Content strategy, direction and creation, including video.
03
A community that sticks
A community-building strategy to turn followers into loyal customers.
04
Campaigns with reach
Marketing campaign development and influencer marketing.
03 — The Work
The story in pictures
Brand Strategy
Content Strategy, Content Editing, & Content Curation
Video Creation
04 — What We Delivered
The full toolkit
05 — The Result
Six months of growth
The Results (July 2019 – January 2020)
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