Case Study · Brand Launch & Grand Opening

Oishiii Sweets

A digital brand and content strategy that ramped up a home bakery for its brick-and-mortar grand opening.

Taking Oishiii Sweets from home kitchen to storefront

Oishiii Sweets case study cover

Client

Oishiii Sweets

Industry

Food

Engagement

Brand launch and grand opening

01 — The Challenge

Ready for a storefront

Oishiii Sweets was founded by Tiffany Li, driven by her passion for baking. With her little stuffed alpaca, Larry, she set out to share that love with the world, creating unique cakes and cookies with custom designs and flavours for any occasion.

After working out of her kitchen, Tiffany was ready to open her own brick-and-mortar bakery and needed a brand that could carry the launch.

02 — The Approach

A brand to open with

Reach helped Oishiii Sweets build a strong digital brand for its grand opening, then kept it growing through storytelling, content strategy and content creation that guided its audience through the customer journey.

01

A brand people remember

Brand identity creation and ideal customer profile development.

02

A plan to grow

Digital marketing and community growth strategies, with social media management.

03

Content with character

Content strategy, direction and creation.

04

Campaigns and print

Marketing campaigns, influencer marketing and print assets, from party flyers to cookie-box inserts.

03 — The Work

Sweet content

Brand Strategy

Brand Strategy image 1Brand Strategy image 2Brand Strategy image 3Brand Strategy image 4Brand Strategy image 5Brand Strategy image 6Brand Strategy image 7Brand Strategy image 8Brand Strategy image 9

Content Strategy, Content Editing, & Content Curation

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Print Collateral

Oishiii Sweets kids birthday party flyer, frontOishiii Sweets kids birthday party flyer, back
Kids party flyer
Oishiii Sweets party invitation, frontOishiii Sweets party invitation, back
Party invitation
Oishiii Sweets Junior Baker certificate
Junior Baker certificate
Oishiii Sweets Christmas giveaway contest sign
Giveaway signage
Oishiii Sweets cookie decorating kit instructions
Cookie kit instructions
Oishiii Sweets Tiramisu Jar price card
Price card

04 — What We Delivered

The full toolkit

Brand identity
Ideal customer profile
Digital marketing strategy
Community growth strategy
Content strategy & creation
Social media management
Influencer marketing
Print collateral

05 — The Result

A grand opening that got noticed

+305K
Increase in reach
+705K
Total impressions
+32K
Increase of profile visits
+1247
Follower growth

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