The Story

Oishiii Sweets was created by Tiffany Li based on her passion for baking. Along with her little stuffed alpaca, Larry, she set off on a mission to launch her brand to share her love with the world. Tiffany creates unique cakes and cookies for any occasion and can customize various designs and flavours.  She had been working out of her kitchen and was ready to materialize her dream of owning her brick-and-mortar bakery.


The Solution

Reach Agency helped Oishiii Sweets create a strong brand on digital to ramp up for their brick-and-mortar grand opening and continued their digital presence through compelling story telling, content strategy, content development and creation. This helped to drive her audience through the customer journey, leading to an increase in brand awareness and revenue.


The Specifics

  1. Brand Identity Creation

  2. Ideal Customer Profile (ICP) Development

  3. Digital Marketing Strategy

  4. Community Growth Strategy

  5. Content Strategy

  6. Content Direction

  7. Content Creation

  8. Marketing Campaign Development

  9. Influencer Marketing Management

  10. Print Asset Creation

  11. Social Media Management

The Results

INCREASE IN REACH

+305K

INCREASE OF IMPRESSIONS

+705K

INCREASE OF PROFILE VISITS

+32K

INCREASE OF AUDIENCE

+1247



A Glimpse Into How We Helped

Branding

 

Content Strategy, Content Editing, & Content Curation

 

Print Collateral