The Story

Oishiii Sweets was founded by Tiffany Li, driven by her passion for baking. Along with her little stuffed alpaca, Larry, she set off on a mission to launch her brand to share her love with the world. Tiffany creates unique cakes and cookies for any occasion and can customize various designs and flavours. She had been working out of her kitchen and was ready to materialize her dream of owning her brick-and-mortar bakery.


The Solution

Reach Agency helped Oishiii Sweets build a strong digital brand to ramp up for their brick-and-mortar grand opening and continue their digital presence through compelling storytelling, content strategy, and content development and creation. This helped guide her audience through the customer journey, resulting in increased brand awareness and revenue.


The Specifics

  1. Brand Identity Creation

  2. Ideal Customer Profile (ICP) Development

  3. Digital Marketing Strategy

  4. Community Growth Strategy

  5. Content Strategy

  6. Content Direction

  7. Content Creation

  8. Marketing Campaign Development

  9. Influencer Marketing Management

  10. Print Asset Creation

  11. Social Media Management

The Results

INCREASE IN REACH

+305K

INCREASE OF IMPRESSIONS

+705K

INCREASE OF PROFILE VISITS

+32K

INCREASE OF AUDIENCE

+1247

 
 

The Work

Brand Strategy

 

Content Strategy, Content Editing, & Content Curation

 

Print Collateral