Case Study · Branding, Social & Video
PinPoint Health
A digital go-to-market strategy for PinPoint Health and Dr. Lou’s personal brand: branding, digital and social strategy, video production and ongoing content.
Bringing PinPoint Health’s brand to life online
01 — The Challenge
A vision without a plan
PinPoint Health was founded in 1993 to offer high-quality, high-value healthcare and address mismanagement in the health and wellness industry. Its team of chiropractors, primary healthcare professionals and therapists has built a strong reputation for evidence-informed care.
PinPoint Health had a vision for bringing its brand to life digitally, but lacked a clear strategy and the in-house talent to execute it.
02 — The Approach
Strategy, then execution
Reach built and implemented the go-to-market strategy for PinPoint Health and Dr. Lou’s personal brand, and the partnership has continued ever since.
01
A brand built on trust
Brand ideation, digital branding and a refreshed logo that reflect the quality of care.
02
A plan for every channel
A digital marketing and social media strategy for both the clinic and Dr. Lou.
03
Content that carries the brand
Content strategy, creation and curation, including original lifestyle photography.
04
Video production
Short-form video for PinPoint Health and Dr. Lou’s social channels.
05
Always on
Ongoing social media management to keep the brand growing.
03 — The Work
The brand in action
Branding
Brand guidelines that set PinPoint Health’s look and voice across every channel.
Logo Design
Logo redesigns for each PinPoint Health location following acquisition, including PinPoint Health Performance & Wellness and PinPoint Health | ProMedX.
Lifestyle Shoot
Original photography for PinPoint Health’s website and social channels.
Video Production
Short-form video for PinPoint Health and Dr. Lou’s social channels, including PinPoint Health’s role as Preferred Provider for Physical Rehabilitation for the OHL Steelheads.
04 — What We Delivered
The full toolkit
05 — The Result
A brand that keeps growing
“I have worked with Reach Agency for a number of years and they have helped my company achieve incredible goals for our social channels, that are essential in today’s business space!”
Dr. Luigi “Lou” Nalli · President, PinPoint Health
“The Reach Organization has been great to work with for our social media. Their team is creative, professional, and responsive. They understand our brand and consistently produce engaging content. Our online presence has grown significantly since partnering with them. They are always quick to adapt to trends and keep our content fresh. Communication with their team is seamless and efficient. They take the time to understand our goals and deliver results. I highly recommend them.”
Dr. Adrian Rossi · VP of Strategy, PinPoint Health
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