The Story

PinPoint Health was founded in 1993 to create an environment that offers exceptionally high-quality and high-value healthcare services that improve the mismanagement of the health and wellness industry. They value creating a brand that the public can trust by providing the best quality evidence-influenced care for a patient’s overall well-being. Since the first PinPoint Health and Wellness Centre opened, they developed a positive reputation by hiring a team of diligent, highly qualified professional chiropractors, primary healthcare professionals, and therapists.


The Problem

PinPoint Health had a vision of bringing its brand to life digitally but didn’t have a clear strategy or talent in-house to bring its marketing strategy to life.

The Solution

Reach Agency built and implemented the go-to-market strategy for PinPoint Health and Dr. Lou’s personal brand. Our partnership has continued over the past four years.


The Specifics

  1. Brand Ideation

  2. Digital Branding

  3. Digital Marketing Strategy

  4. Social Media Marketing Strategy

  5. Content Strategy

  6. Content Creation

  7. Content Curation

  8. Social Media Management



THE RESULTS

INCREASE OF AUDIENCE

+7.3K

INCREASE OF IMPRESSIONS

+3.2M

INCREASE IN VIEWS

468K

INCREASE OF ENGAGEMENT

+105K

INCREASE OF LINK CLICKS

+12.7K

 

A GLIMPSE INTO HOW WE HELPED

DIGITAL BRANDING

 

Logo Design

Ideation | Creation | Vectorization

 
 
 

COPY EDITING

The PinPoint Health Website

Screen Shot 2019-11-15 at 12.52.50 PM.png
 

CONTENT STRATEGY, CONTENT CREATION, & CONTENT DIRECTION

The PinPoint Health Show

 

PinPoint Health Clinic

 

Dr. Lou Nalli x Canadian Memorial Chiropractic College

 

SOCIAL MEDIA CONTENT CREATION,

CURATION, & MANAGEMENT

Swipe to see if you have lower back pain, aggravating factors, what you can do at home, and how we can help. Click the link in bio to learn more about our services. #PinPointYourHealth
🔔 BIG GIVEAWAY ALERT 🔔 We’re giving away an Initial Physiotherapy Assessment and one treatment (valued at $100) at one of our locations. How to enter: 
1. Like this post 2. Follow @pinpoint_health 3. Tag a friend who needs this in the
The Give Back Program will be an ongoing effort for PinPoint Health to give back to the communities it serves. This inaugural contest will have an individual receive complimentary personal training and rehabilitation services at our Performance &am
At PinPoint Health, the ability to give back to those in need has always been a pillar of our brand, and this initiative allows us to change the mental and physical health of someone in our community. With that in mind, we have decided to create &ld

TESTIMONIAL

“Reach Agency has incredible work ethic and their expertise is second to none!”

- LUIGI NALLI, PRESIDENT