Case Study · Personal Brand Launch
Raj Suppiah
A go-to-market strategy and website for a sports physiotherapist’s next venture as a leadership coach.
Launching Raj Suppiah’s coaching brand
01 — The Challenge
A new chapter needs a brand
Raj Suppiah is a co-founder of Foundation Physiotherapy and has been in private practice since 2006. A Registered International Sport Physiotherapist, he was a lead medical practitioner at the Toronto 2015 Pan Am Games, joined the host medical team for the Toronto 2017 Invictus Games and served as a Team Canada physiotherapist at the 2017 Maccabi Games in Israel.
Having seen a gap in the health care industry, Raj decided to launch his next venture as a coach who empowers and develops more effective leaders, and he needed a brand and a plan to launch it.
02 — The Approach
A plan for launch
Reach served as Raj’s marketing partner and developed his go-to-market strategy, including plans for branding, content, digital marketing, community growth and his website.
01
A personal brand
Branding for Raj’s coaching venture.
02
A plan for every channel
Digital marketing and content strategies, with content guidelines.
03
A community to grow
A community growth strategy, backed by monthly consultations.
04
A home online
Website creation.
03 — The Work
Online and in the room
Website Development
Event PhotographyEXCHANGE 2026
Reach photographed EXCHANGE 2026, Raj’s workshop for healthcare owners, leaders and builders, held in Toronto on October 23, 2026.
04 — What We Delivered
The full toolkit
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