The Story
Founded in 2008, Raptors Republic is the most popular independent fan blog of the Toronto Raptors and the go-to source for die-hard basketball fans who crave in-depth reporting on their favourite team.
The Solution
Although an incredible audience visited their website daily (1.8m views/month), they needed to build a community on social media to reflect their strong presence. Reach Agency saw a missed opportunity to engage in deeper relationships with its audience. Thus began our partnership with Raptors Republic to utilize digital to drive brand awareness and increase followers. Reach Agency spearheaded a clear go-to-market strategy for social media platforms like Instagram and Facebook, which Raptors Republic had lacked since its inception. This included establishing a brand tone and visual identity, suggesting storytelling, and guiding the social media narrative. Considering the amount of distributed content needed to appease the Raptor Republic’s fanbase, Reach Agency also developed RR’s technology stack to accommodate the consistent and constant deployment of content to fuel growth across all digital platforms.
The Specifics
Branding
Social Media Strategy
Content Strategy
Ideal Customer Profile (ICP) Development
Community Growth Strategy
Social Media Management
Marketing Campaign Development
Brand Partnerships
The Results (October 2018-July 2022)
INCREASE IN AUDIENCE
87K
SOCIAL MEDIA PROFILE VISITS
1M
ACCOUNT ENGAGEMENTS
4M
SOCIAL MEDIA VIEWS
18M
IMPRESSIONS GENERATED
97M
LINK CLICKS FROM SOCIAL MEDIA
170K
The Work
Social Media Brand Identity
Campaigns · Ka’Wine And Dine with Rethink
Partnerships: Raptors Republic · FOCO
PARTNERSHIPS DEVELOPMENT • BOBBLEHEAD DESIGN
Raptors Republic x Sportsnet Grill Watch Party
PARTNERSHIP BUILDING • CONTENT CREATION
Full List Of Partnerships
Social Media Content Creation, Management, & Curation
Apparel · 2019 Raptors Republic Hoodies
DESIGN • EXECUTION
Testimonials
"Adam has been simply phenomenal for Raptors Republic. He has organically taken our Instagram following from 700 to more than 12k within a single season. He has helped us develop community partnership, raised the profile of our brand, and has made Raptors Republic's social offering a must-have for Raptors fans.
In addition to being an amazing professional, Adam is also an extremely amiable and genuine person who I've gotten to to know personally. If any brand is looking to raise their stature, Adam will be able to help. We are very fortunate to have Adam as part of our team."
- ZARAR SIDDIQI, CO-FOUNDER
“Reach Agency has been a revelation for us. We were always excellent at writing and tweeting, but Instagram and Facebook were sadly mere afterthoughts. Reach helped us build out our brand story and align our visual identity to it. He guided us to establish our values and mission, then developed a content strategy to target our ideal audience and build engagement across Instagram and Facebook. We couldn’t be happier with the outcome and look forward to our continued partnership.”