Case Study · Social Media Strategy
Raptors Republic
A full social media strategy for the most popular independent Toronto Raptors fan blog: brand identity, content, community growth and partnerships.
Turning Raptors Republic’s readers into a social community
01 — The Challenge
A huge blog, a quiet social presence
Founded in 2008, Raptors Republic is the most popular independent fan blog of the Toronto Raptors and the go-to source for die-hard fans who want in-depth reporting on their team.
Its website drew a huge audience, with 1.8 million views a month, but its social presence didn’t reflect that. Raptors Republic had never had a go-to-market strategy for Instagram or Facebook, and was missing the chance to build deeper relationships with its fans.
02 — The Approach
Fans first
Reach partnered with Raptors Republic to use digital to drive brand awareness and grow its following.
01
A voice and look for social
A clear brand tone and visual identity for Raptors Republic’s social channels.
02
Stories fans want to follow
Storytelling direction and a social narrative built around the fanbase, guided by a content strategy and ideal customer profile.
03
Built to publish at scale
A technology stack that supported the constant flow of content needed to keep fans engaged across every platform.
04
Community and partnerships
Community growth, marketing campaigns and brand partnerships, from Rethink to FOCO and Sportsnet Grill.
03 — The Work
Campaigns, partnerships and merch
Social Media Brand Identity
Campaigns · Ka’Wine And Dine with Rethink
Partnerships: Raptors Republic · FOCODEVELOPMENT • DESIGN
Raptors Republic x Sportsnet Grill Watch PartyPARTNERSHIP • CONTENT • PROGRAMMING
2019 Raptors Republic HoodiesDESIGN • EXECUTION
04 — What We Delivered
The full toolkit
05 — The Result
97M impressions generated
The Results (October 2018 – July 2022)
“Reach has been simply phenomenal for Raptors Republic. Reach has organically grown our Instagram following from 700 to over 12k in a single season. Reach has helped us develop community partnerships, raise our brand’s profile, and make Raptors Republic’s social offering a must-have for Raptors fans.
If any brand is looking to raise its profile, Reach can help. We are very fortunate to have Reach as part of our team.”
Zarar Siddiqi · Co-Founder, Raptors Republic
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