The Story

Founded in 2008, Raptors Republic is the most popular independent fan blog of the Toronto Raptors and the go-to source for die-hard basketball fans who crave in-depth reporting on their favourite team.

The Solution

Although an incredible audience visited their website daily (1.8m views/month), they needed to build a community on social media to reflect their strong presence. Reach Agency saw a missed opportunity to engage in deeper relationships with its audience. Thus began our partnership with Raptors Republic to utilize digital to drive brand awareness and increase followers. Reach Agency spearheaded a clear go-to-market strategy for social media platforms like Instagram and Facebook, which Raptors Republic had lacked since its inception. This included establishing a brand tone and visual identity, suggesting storytelling, and guiding the social media narrative. Considering the amount of distributed content needed to appease the Raptor Republic’s fanbase, Reach Agency also developed RR’s technology stack to accommodate the consistent and constant deployment of content to fuel growth across all digital platforms.  

The Specifics

1. Branding

2. Social Media Strategy

3. Content Strategy

4. Ideal Customer Profile (ICP) Development

5. Community Growth Strategy

6. Social Media Management

7. Marketing Campaign Development

8. Brand Partnerships

9. Social Media Content Creation, Management, & Curation

The Results (October 2018-July 2022)