Case Study · Season Content
RISE Bogey League
Video recaps, lifestyle photography and a pro-ish experience across a six-round league season.
Telling Canada’s golf story with the RISE Bogey League
01 — The Challenge
Every round, a chapter
RISE Bogey League (RBL) celebrates Canada’s rich golf history through storytelling. It gives its members a pro-ish golf experience while growing the game with untapped and diverse audiences.
As a member of Golf Canada and its National Golf League (NGL), RBL played six rounds across Kaneff Golf’s clubs in southern Ontario. Each round was a chapter highlighting people who have culturally shaped the game, and every chapter needed content that could carry its story.
02 — The Approach
Capturing the season
Reach captured the season and turned each round into content for RBL’s members and its growing audience.
01
Every round recapped
Video recaps told the story of each chapter of the season.
02
The season in pictures
Lifestyle photography captured the members, the courses and the culture.
03
A pro-ish experience
Content that showed off the league’s branded, tour-style touches on the course.
04
Partners front and centre
The league’s partners and sponsors showcased throughout.
03 — The Work
The season on camera
Video Recaps
Lifestyle Photography
Pro-ish Experience
Partners & Sponsors
04 — What We Delivered
The full toolkit
05 — The Result
2.6M combined following
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