The Story
Jonathan Tomines, aka The Toe Bro, is a chiropodist (foot specialist) from Toronto, Canada. Jonathan wanted to leverage social media to expand his reach and share his knowledge of foot health worldwide. Seeing the success of practitioners like @drpimplepopper and @doctor.mike, Jonathan believed he could replicate their success in the foot health space. Without a definitive understanding of social media and content, Jonathan leveraged Reach Agency’s expertise to build a custom social media strategy that served as a foundation in helping him become a viral success.
The Solution
Starting from scratch (March 2017), Reach Agency built a clear tone and identity for The Toe Bro brand, by first outlining ideal customer profiles, content produced strictly catered towards the targeted demographic with deployed content focusing on surgery, education, and professional and personal lifestyle. After the go-to-market strategy was finalized, we built a technology stack to enable The Toe Bro to deploy content at a rapid pace and accelerate the growth of its social channels.
The Specifics
Social Media Branding
Ideal Customer Profile (ICP) Development
Content Strategy
Content Direction
Content Curation
Community Growth Strategy
Project Management
Social Media Management
The Results
INCREASE OF AUDIENCE
+260.3K
HOURS WATCHED DAILY
+17K
INCREASE OF ENGAGEMENT
+14K
INCREASE OF SAVED POSTS
+1K
INCREASE IN VIEWS
+55M
INCREASE IN ACCOUNTS REACHED
+1.36M
INCREASE OF WEBSITE CLICKS
+650
A GLIMPSE INTO HOW WE HELPED
Logo Redesign
Ideation • Creation • Asset Development
Graphic Design - YouTube Thumbnails
Graphic Design
Social Media
Content Ideation • Content Creation
Photo Shoot
Off-Site Creative Lifestyle Photography
Content Strategy • Creative Direction • Project Management • Talent Sourcing
Project Development
Step Up Your Footcare 101 Seminar
Content Strategy • Creative Direction • Project Management
“Reach Agency has been instrumental in developing a detailed social media strategy that has served as the foundation of our marketing. The Toe Bro has yet to spend a dollar on paid advertising and has instead found the ‘secret sauce’ in developing a strong and native community of brand evangelists through strong content and personalized human experiences. Our social strategy and following would not be anywhere close to where it is today without Reach Agency.”