The Story

Jonathan Tomines, aka The Toe Bro, is a chiropodist (foot specialist) from Toronto, Canada. Jonathan wanted to leverage social media to expand his reach and share his knowledge of foot health worldwide. Seeing the success of practitioners like @drpimplepopper and @doctor.mike, Jonathan believed he could replicate their success in the foot health space. Without a definitive understanding of social media and content, Jonathan leveraged Reach Agency’s expertise to build a custom social media strategy that served as a foundation in helping him become a viral success.

The Solution

Starting from scratch (March 2017), Reach Agency built a clear tone and identity for The Toe Bro brand, by first outlining ideal customer profiles, content produced strictly catered towards the targeted demographic with deployed content focusing on surgery, education, and professional and personal lifestyle. After the go-to-market strategy was finalized, we built a technology stack to enable The Toe Bro to deploy content at a rapid pace and accelerate the growth of its social channels. 

The Specifics

1. Social Media Branding

2. Ideal Customer Profile (ICP) Development

3. Content Strategy

4. Content Direction

5. Content Curation

6. Community Growth Strategy

7. Project Management

8. Social Media Management

The Results

A GLIMPSE INTO HOW WE HELPED

Content Strategy, Direction, & Curation

Community Growth, Educational Seminar Management, Content Creation

“Reach Agency has been instrumental in developing a detailed social media strategy that has served as the foundation of our marketing. The Toe Bro has yet to spend a dollar on paid advertising and has instead found the ‘secret sauce’ in developing a strong and native community of brand evangelists through strong content and personalized human experiences. Our social strategy and following would not be anywhere close to where it is today without Reach Agency.”

— JONATHAN TOMINES, THE TOE BRO