The Story

Triple A Food Trading Co. had been servicing the food service and retail industry for over 30 years, and the pandemic pushed them to pivot their business and provide directly to the public. The goal was to increase brand awareness and drive traffic to the Triple A website to increase sales.

The Challenge

The challenge for this project was marketing in the heart of the pandemic during a time when most of the community was trying to be as cost-efficient as possible. Fortunately, by building a solid brand, a structured content strategy, and tactful campaigns, Reach Agency was able to increase sales by 70% YoY.

The Solution

Reach Agency was responsible for building the digital go-to-market strategy that focused on three pillars: brand building, content strategy, and growing their online community to drive them through the customer journey so that they could hit their goals.

The Specifics

1. Branding

2. Digital Marketing Strategy

3. Content Strategy

4. Content Creation

5. Community Growth Strategy

6. Marketing Campaign Development

7. Influencer Marketing

8. Social Media Management

The Results (June 2021 - June 2022)

A Glimpse Into How We Helped

Branding

Content Strategy & Creation