Case Study · Go-to-Market Strategy
Triple A Food Trading Co.
A digital go-to-market strategy that took a 30-year food service supplier straight to consumers.
Helping Triple A Food Trading sell direct to the public
01 — The Challenge
A pivot in a pandemic
Triple A Food Trading Co. had served the food service and retail industry for over 30 years. The pandemic pushed it to pivot and sell directly to the public, with the goal of building brand awareness and driving traffic to its website to increase sales.
That meant marketing in the heart of the pandemic, at a time when most of the community was trying to be as cost-efficient as possible.
02 — The Approach
Three pillars to purchase
Reach built Triple A’s digital go-to-market strategy on three pillars: brand building, content strategy and growing its online community, guiding customers through the journey to purchase.
01
A brand to sell with
Branding and a digital marketing strategy.
02
Content that sells
Content strategy and creation.
03
A community that buys
A community growth strategy and social media management.
04
Campaigns with reach
Marketing campaign development and influencer marketing.
03 — The Work
Brand and content
Brand Strategy
Content Strategy & Creation
04 — What We Delivered
The full toolkit
05 — The Result
Revenue up 70%
The Results (June 2021 – June 2022)
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