Case Study · Packaging & Label Design
DAP Global
Bilingual packaging labels for five of DAP’s caulks and sealants, adapted from DAP’s existing label system for its Canadian team.
Five products, two formats, two languages
01 — The Challenge
One brand, five products, two languages
DAP has made professional-grade caulks, sealants, adhesives and repair products since 1865. Its Canadian team needed packaging labels for five products: Alex Plus, Kwik Seal, 100% Silicone, Dynaflex 230 and Ultra Clear.
Each product needed two labels, a backer card and a squeeze tube, adapted from DAP’s existing label system for Canadian packaging, with every line in both English and French.
02 — The Approach
Adapting a proven system
Reach worked with DAP’s Canadian team to adapt DAP’s existing label system for Canadian packaging, keeping every product recognisably DAP.
01
True to the brand
DAP’s existing layout, logo and product colours carried across every label.
02
Two formats
Backer cards and squeeze tube labels for every product.
03
Fully bilingual
English and French side by side, from product names and claims to uses and cautions.
04
Print-ready
Final files set up with bleed and trim for production.
03 — The Work
Label by label
Backer Cards5 labels
Backer card labels for each product, each with its own colour, key claims and use icon.
Squeeze Tubes5 labels
Squeeze tube labels for each product, carrying the same system onto 83 mL tubes.
04 — What We Delivered
The full label set
05 — The Result
A consistent label family
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