Case Study · Brand, Social & Partnerships
ARETE Threads
Strategy, brand development and social media growth for ARETE Threads, a basketball apparel and jersey brand.
Doubling the audience in seven months.
01 — The Challenge
A brand built for the court
ARETE Threads makes jerseys and apparel for basketball players, teams and leagues. When we started managing its platforms in January 2026, the brand had 405 followers across Instagram, LinkedIn and TikTok and about 5,400 impressions a month.
ARETE needed a clear strategy, a consistent brand and a steady stream of content to show up where the basketball community already is: on the court, at the biggest events and in the feed.
02 — The Approach
Strategy first, then the court
Reach became ARETE's branding and digital marketing partner, building the strategy and then putting the brand in front of players and fans at the events that matter.
01
Strategy and brand development
A brand and digital strategy that set the direction for every channel.
02
Social media growth
Always-on management across Instagram, TikTok and LinkedIn.
03
Content production and creative direction
Photo and video coverage of the events where ARETE's jerseys are worn.
04
Partner relations and email
Managing relationships with partner leagues and events, plus email newsletters for ARETE's community.
03 — The Work
On the court
NPA All-Star GameMarch 2026
Photo and video coverage of the NPA All-Star Game.
Toronto Pro-AmJuly 2026
Coverage of the Toronto Pro-Am, from opening night to the finals.
04 — What We Delivered
The full playbook
05 — The Result
A bigger court, every month
The Results (January 2026 vs. July 2026)
*Monthly figures for July 2026 compared with January 2026, our first month managing ARETE's platforms. Instagram, TikTok and LinkedIn combined.
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