Case Study · Strategy, Photography, Website & Social
Renforth Agencies
A digital marketing strategy, an on-site photo shoot, a new website and social media management for a family-run Ontario manufacturer of licence plate frames and plate protectors.
Buy direct from the manufacturer
01 — The Challenge
A 40-year story, barely told online
Renforth Agencies has made licence plate frames and plate protector lenses for Canadian auto groups and dealerships since 1979. Now in its third generation of family ownership, it molds and custom-prints its products in Ontario, with a print facility in Stouffville.
Renforth’s edge is simple: buy direct from the manufacturer and get price, quality and speed. But its online presence wasn’t telling that story to the dealerships and auto groups it wanted to reach.
02 — The Approach
Show the product, tell the story
Reach built Renforth’s digital marketing strategy, then created the content, website and social channels to bring it to life.
01
Strategy first
A digital marketing strategy and guidelines covering goals, brand personality, colours, type and content themes.
02
Real content
An on-site photo shoot capturing Renforth’s machinery, products, team and facility.
03
A clear website
A website built around the buy-direct message, the product line and the auto groups Renforth serves.
04
Always-on social
LinkedIn, Instagram and Facebook, managed to reach dealerships and auto groups across Canada.
03 — The Work
Strategy, shoot, site and social
Strategy & Guidelines2023
A digital marketing strategy and guidelines document built to grow Renforth’s brand awareness and generate leads. It mapped the customer journey from awareness to conversion, set the measures for each stage, defined Renforth’s brand personality, colours and type, and laid out the content themes, platform strategies and post templates for the year.
Photo ShootDecember 2022
A morning on site at Renforth’s Stouffville facility, capturing the machinery and printing process, the products, the family team and the warehouse. The shoot gave Renforth its own library of photos for the website and social media.
Websiterenforthagencies.ca
A website that leads with “Buy Direct from the Manufacturer”, presenting Renforth’s products, its 40-plus years of experience and the auto groups it already serves, with a simple way for dealers to get in touch.
Social MediaFebruary – November 2023
Day-to-day management of Renforth’s LinkedIn, Instagram and Facebook, showcasing custom orders, the family legacy and the savings of buying direct.
04 — What We Delivered
The full package
05 — The Result
A bigger audience in the auto industry
February – November 2023
“Steph Curry ‘put’em to sleep’...
What I mean is that Adam’s intuition, drive, and leadership puts him in that special category of people you can count on when it matters the most. I’ve asked a lot of him as we crafted a social media brand strategy for my business, and at each inflection point, Adam always drew up the right play to run.
When it comes to helping brands tell their story, Adam is who you need to connect with!”
Dan Mearns · General Manager, Renforth Agencies
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