Case Study · Go-to-Market & Social Media
El-Air HVAC
A go-to-market social media strategy, content and community growth for El-Air Heating and Cooling, a heating and cooling company serving the GTA.
Comfort, explained
01 — The Challenge
A trusted team without a digital voice
El-Air HVAC services heating and cooling across the GTA, York, Peel and Simcoe regions. Its knowledgeable, certified technicians help homes and offices get the right system, using top-quality products built to last.
Online, the brand had little to work with: no documented colours or fonts, no LinkedIn page and no plan for what to post. El-Air needed a clear go-to-market strategy and content that showed homeowners why to call them.
02 — The Approach
Educate first, then convert
Reach built El-Air’s digital branding and go-to-market social media strategy, then created and managed the content to bring it to life.
01
Go-to-market plan
A social media strategy covering audience, content themes and the channels to grow on.
02
A consistent look
The brand’s colour palette, pulled from its website, turned into ready-to-use content templates.
03
Helpful content
Seasonal tips, FAQs, service highlights, a maintenance program launch and customer reviews.
04
Room to grow
A new LinkedIn company page and a Raptors ticket giveaway to grow El-Air’s following.
03 — The Work
Content that answers questions
Social Media ContentGraphic design
Branded posts that explain HVAC in plain language, from why a room feels hot and stuffy to when to service a fireplace, alongside a launch campaign for El-Air’s 2022 Maintenance Program and real customer reviews.
04 — What We Delivered
The full playbook
05 — The Result
A stronger digital presence
The results (August – December 2022)
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