Case Study · Digital Branding & Social Media
Foundation Physiotherapy & Wellness
Digital branding and a go-to-market social media strategy for a physiotherapist-owned clinic group with seven locations.
Bringing Foundation Physiotherapy & Wellness to more patients across the GTA
01 — The Challenge
Seven clinics, one voice
Foundation Physiotherapy & Wellness is a physiotherapist-owned and operated practice in Toronto, with seven clinics across the Greater Toronto Area.
Foundation needed a digital brand and a social media strategy that would build awareness and drive new and existing patients to its clinics.
02 — The Approach
Built, then run day to day
Reach built Foundation’s digital brand and go-to-market social media strategy, then managed it day to day.
01
A digital brand
Branding that carries across every channel.
02
Content with direction
Content direction and creation, including original lifestyle photography and graphic design.
03
Always on
Social media management to keep the clinics top of mind.
04
Partnerships and protection
Partnerships management, plus crisis management when it counted.
03 — The Work
The brand on camera
Lifestyle Shoot
Graphic Design
04 — What We Delivered
The full toolkit
05 — The Result
Steady growth, year over year
“Working with Reach has been a pleasure. They have integrated well into our company structure and understand the nuances and needs of our business. I have referred Reach to other small businesses, as it has been valuable to our business. You will not be disappointed!”
Raj Suppiah · Co-Founder, Foundation Physiotherapy & Wellness
“Adam has been such a pleasure to work with! Truly an expert in his field! 5 STARS!”
Alexandra Sandler · Partner, Clinic Director & Registered Physiotherapist, Foundation Physiotherapy
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