Case Study · Branding, Website & Social Media
River Podiatry
A digital rebrand, a new website and social media management for River Podiatry, a foot and ankle practice in Pearl River, New York and Midland Park, New Jersey, and for its podiatrist, Dr. Jungwoo Han.
Expert foot care, explained
01 — The Challenge
Great care, little presence
River Podiatry is a foot and ankle practice with offices in Pearl River, New York and Midland Park, New Jersey. When Reach came on board, the practice had only a Facebook page, and its expertise, from diabetic foot care to minimally invasive bunion surgery, wasn’t reaching the people searching for help online.
The practice needed a clear brand, a website that turned visitors into appointments, and a steady stream of content that showed patients why to choose River Podiatry.
02 — The Approach
Educate, build trust, book
Reach rebuilt River Podiatry’s digital brand, then created and managed the content, website and channels to bring it to life for both the practice and Dr. Han.
01
A clear brand
Brand guidelines setting out the practice’s story, values, colours, fonts and collateral.
02
A website that converts
A new website with pages for 25+ foot and ankle conditions, recommended products, a blog and a bunion surgery landing page.
03
Content that educates
Foot graphics, foot facts, patient testimonials and surgery cases that explain common foot problems in plain language.
04
Two voices
New Instagram, LinkedIn and YouTube channels for the practice, plus a personal brand for Dr. Han.
03 — The Work
Brand, website and social
Brand GuidelinesDigital branding
Guidelines that told River Podiatry’s story and set out what it stands for, with a navy and blue palette, font rules and collateral designs, so every post, page and print piece looked like the same practice.
Website, Products & Blogriverpodiatry.com
Reach built River Podiatry’s website around booking appointments: a page for each of 25+ foot and ankle conditions, a minimally invasive bunion surgery (MIS) landing page, a page introducing Dr. Han, and a Products page recommending trusted foot care products through Amazon. Reach also moved the blog onto the new site, where it grew to 150+ articles, with 90+ new posts published in 2020 and 2021.
Social Media ManagementAugust 2019 – December 2021
Day-to-day content and management across Instagram, Facebook, LinkedIn and Twitter for the practice and for Dr. Han, alongside Facebook ad campaigns, a competitive analysis and monthly reporting. Surgery cases, foot graphics and testimonials were the top performers.
04 — What We Delivered
The full playbook
05 — The Result
From one page to a following
The results (August 2019 – December 2020)
Follower growth is for River Podiatry’s accounts. *Combined totals for the River Podiatry and Dr. Han social media accounts.
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