Case Study · Go-to-Market Strategy & Social Media
Goodman Halioua
A go-to-market strategy, brand guidelines and social media management for Goodman Halioua LLP, a Toronto personal injury and family law firm.
Building trust before the first call
01 — The Challenge
A trusted firm with a quiet online presence
Goodman Halioua LLP is a Toronto law firm founded in 2012 by partners Elliot Goodman and Adam Halioua, focused on personal injury and family law.
The firm’s website had been refreshed a few years earlier, but it had very little social media or other content online. The partners wanted to know the best ways to build visibility and bring in new business, and then needed help putting that plan into action.
02 — The Approach
Strategy first, then steady execution
Reach built Goodman Halioua’s go-to-market strategy and brand guidelines, then ran the firm’s social channels to put them to work.
01
A clear plan
A go-to-market strategy for driving visibility and new business online.
02
A consistent brand
Brand guidelines to keep the firm’s look and voice consistent everywhere.
03
The right channels
Instagram, LinkedIn, Facebook and Twitter, each with its own role in reaching clients and referral partners.
04
Built to convert
Content designed to send people to the firm’s website to get in touch.
03 — The Work
From plan to posts
Go-to-Market Strategy & Brand Guidelines2022
A strategy that set out who the firm needed to reach and how, paired with brand guidelines to give every post a consistent, professional look and voice.
Social Media ManagementNovember 2022 – May 2023
Seven months of content across Instagram, LinkedIn, Facebook and Twitter, with monthly performance reports and recap meetings to keep the partners informed.
04 — What We Delivered
The full playbook
05 — The Result
Visibility built from the ground up
The results (November 2022 – May 2023)
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