Case Study · Product Launch Content
Under Armour Canada
Under Armour Canada tapped Reach to be part of the release of the UA HOVR, using our content and influence to build awareness for the new shoe.
Spreading the word on the UA HOVR for Under Armour Canada
01 — The Challenge
Awareness, fast
Under Armour Canada makes footwear and sports and casual apparel. For the release of the UA HOVR, it wanted to build awareness quickly and get the new shoe in front of the right people.
Rather than rely on ads alone, Under Armour brought in partners like Reach to help reach its audience through voices they already follow and trust.
02 — The Approach
Content and influence
As part of the UA HOVR release, Reach created content and put our influence behind the new shoe.
01
Ideas built for the release
Content concepts designed around the UA HOVR and the audience Under Armour wanted to reach.
02
Content made to share
Original content created for the campaign, ready for creator and brand channels.
03
Creators who carry weight
Influencer partnerships that put the shoe in front of engaged, relevant audiences.
04
The shoe in real life
A lifestyle shoot that showed the UA HOVR in action.
03 — The Work
The UA HOVR in real life
Launch imagery showing the UA HOVR in real, everyday settings.
04 — What We Delivered
Launch-ready
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