Case Study · Commercial Shoot
Daneson
A commercial shoot for a toothpick brand known for birch toothpicks steeped in bourbon, Scotch, cinnamon and mint.
Capturing Daneson’s toothpicks in everyday moments
01 — The Challenge
Everyday moments, on brand
Daneson makes toothpicks from American-milled northern white birch, hand-steeped in natural ingredients such as straight Kentucky bourbon, single malt Scotch, cinnamon and essential oils. It has been “the choice of iconoclasts since 2011.”
Daneson needed lifestyle imagery that showed its toothpicks as part of everyday life and matched its understated, natural character.
02 — The Approach
A shoot built on character
Reach produced a commercial shoot that put Daneson’s products in real, stylish moments.
01
A look to match the brand
Creative direction built around Daneson’s “less is more” character.
02
On location
Outdoor shoots against snowy lakes and mountains, plus moody indoor sets.
03
People first
Models showing the toothpicks in everyday moments.
04
Product in hand
Close-ups of Daneson’s bottles and blends.
03 — The Work
The commercial shoot
Commercial Shoot
04 — What We Delivered
On set
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