Case Study · Rebrand, Content & Partnerships
Foot Solutions BC
A rebrand, go-to-market strategy and six months of content, social media and partnerships for Foot Solutions BC, a Vancouver footwear retailer, and its YouTube channel, FootGeekz.
Step into the perfect fit
01 — The Challenge
Expert fittings, quiet channels
Foot Solutions BC offers high-tech fittings, custom arch supports and a range of men’s and women’s shoes. Its YouTube channel, FootGeekz, shared expert footwear advice, but its social channels needed a clear strategy and a steady flow of content to reach new customers.
The business needed a sharper brand, a plan for every platform and a steady flow of content and partners to grow its audience.
02 — The Approach
Rebrand, publish, partner
Reach rebranded Foot Solutions BC and FootGeekz, built the go-to-market strategy, then ran content, social media and community engagement for six months.
01
A fresh brand
A redesigned FootGeekz logo and brand guidelines covering logos and how to show up on every platform.
02
Always on
223 posts each on Instagram, Facebook and Twitter, plus 48 videos on YouTube.
03
Helpful content
Foot health tips, product spotlights and footwear advice built around what customers ask in store.
04
Partnerships
A partnerships program reaching 51 influencers and 44 brands, plus giveaways with footwear brands.
03 — The Work
Brand, content and community
Logo RedesignFootGeekz
Reach modernized the FootGeekz logo to give the channel a cleaner, more recognizable look.
Brand GuidelinesDigital branding
Guidelines for both brands, with logo usage and a playbook for each platform: Instagram, Twitter, YouTube, LinkedIn, Facebook and Pinterest.
Content & Social MediaOctober 2018 – April 2019
Six months of content across Instagram, Facebook, Twitter and YouTube, from bunion explainers to footwear spotlights, alongside a partnerships program with influencers and brands and giveaways to grow the community.
04 — What We Delivered
The full playbook
05 — The Result
A bigger audience in six months
The results (October 2018 – April 2019)
*Combined Instagram (193K) and Facebook (18K) reach over the six-month project.
“By far the best social media agency I’ve worked with to date. Very thorough in their initial analysis of our business and our social media profile. Helped us build out a solid social media strategy for our Instagram, Facebook and YouTube platforms. I appreciated their weekly check-ins to keep the project on target, to further the client relationship and to even out any kinks in our marketing campaigns.”
Christian Johannsen · Owner, Foot Solutions BC
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