Case Study · Ambassador Program & Content
Kaneff Golf
Spearheading Kaneff Golf’s 2025 Ace Ambassador Program: an influencer program and a season of content for five Ontario golf properties and their annual tournaments.
23 creators. Five properties. One season.
01 — The Challenge
Five properties, one story
The Kaneff Golf Group runs five golf facilities across the Golden Horseshoe, between Brampton and Niagara: Lionhead, its flagship, with two top-ranked courses, the Legends and the Masters; Carlisle and Century Pines in the Guelph area; Royal Niagara in Niagara-on-the-Lake; and Royal Ontario.
Kaneff’s goal is to offer the public the finest golf value in Ontario. For the 2025 season, it wanted content that showed off its properties and its annual tournaments with well-known brands, organizations and charities, along with trusted voices to carry it to more golfers.
02 — The Approach
Trusted voices, on every tee
Reach worked closely with Kaneff Golf to lead the 2025 Ace Ambassador Program and capture content across its properties and tournaments.
Ambassador Program
An ambassador program built from scratch
We recruited 23 golf creators as Kaneff Ace Ambassadors.
Seeding
Product in the right hands
Product seeding got ambassadors playing, wearing and talking about Kaneff.
Creative
One creative vision
Creative direction kept every post on-brand across five properties.
Production
A season on camera
Videography and photography covered the courses and the annual tournaments.
03 — The Work
A season of content
From the member kickoff to the biggest charity tournaments at Lionhead, we captured the Kaneff season for social.
EVENTKaneff Member Kickoff Night
Members gathered at Lionhead to kick off the season with food, drinks and welcome gifts, with the hospitality team on hand, all captured for social.
TOURNAMENTGTAA Annual Charity Golf Tournament
We covered the Greater Toronto Apartment Association's (GTAA) annual charity golf tournament at Lionhead, from sponsor check-in and on-course activations to a full recap film of the day.
TOURNAMENTLongo's Fore Kids' Sake Charity Golf Tournament
We produced a recap film of Longo's 36th annual Fore Kids' Sake Charity Golf Tournament, held at Lionhead Golf and Conference Centre in mid-June.
FILMLifestyle Video Storytelling
Short lifestyle films capturing the Kaneff experience, from kicking off the season to wrapping it up on the course.
04 — What We Delivered
The full season
05 — The Result
Millions of views in one season
“Working with Reach Agency has been a fantastic experience. Their professionalism, collaboration, and genuine passion and love for the golf industry and marketing truly stand out. Their creative approach to social media and strategic insights have made our marketing program a success with millions of views. I would highly recommend Reach to anyone looking to work with a creative and knowledgeable team!”
Adam Slawson · Membership Relations & Sales Manager, Kaneff Golf
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