Launching Kaneff Golf’s 2025 Ace Ambassador Program
An influencer program and a season of content for Kaneff Golf’s five Ontario courses and its annual tournaments.
Client: Kaneff Golf | Industry: Golf | Campaign: 2025 Season
The Challenge
The Kaneff Golf Group runs five golf facilities across the Golden Horseshoe, between Brampton and Niagara: Lionhead, its flagship, with two top-ranked courses, the Legends and the Masters; Carlisle and Century Pines in the Guelph area; Royal Niagara in Niagara-on-the-Lake; and Royal Ontario.
Kaneff’s goal is to offer the public the finest golf value in Ontario. For the 2025 season, it wanted content that showed off its properties and its annual tournaments with well-known brands, organizations and charities, along with trusted voices to carry it to more golfers.
The Approach
Reach worked closely with Kaneff Golf to lead the 2025 Ace Ambassador Program and capture content across its properties and tournaments.
An ambassador program built from scratch. We recruited 23 golf creators as Kaneff Ace Ambassadors.
Product in the right hands. Product seeding got ambassadors playing, wearing and talking about Kaneff.
One creative vision. Creative direction kept every post on-brand across five properties.
A season on camera. Videography and photography covered the courses and the annual tournaments.
The Results (2025 Season)
VIEWS
2.4M
AMBASSADORS SIGNED
23
ASSETS DEPLOYED ON SOCIAL
278
COMBINED AMBASSADOR FOLLOWING
570K
The Work
Kaneff Member Kickoff Night
Members gathered at Lionhead to kick off the season with food, drinks and welcome gifts, with the hospitality team on hand, all captured for social.
In their words
“Working with Reach Agency has been a fantastic experience. Their professionalism, collaboration, and genuine passion and love for the golf industry and marketing truly stand out. Their creative approach to social media and strategic insights have made our marketing program a success with millions of views. I would highly recommend Adam and his team at Reach Agency to anyone looking to work with a creative and knowledgeable team!”
Adam Slawson, Membership Relations & Sales Manager, Kaneff Golf
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